Branding and visual identity
Logo, palette, typefaces and a consistent visual system so your brand is recognised at first glance.
- Logo
- Brand guidelines
- Naming
- Stationery
Branding and graphic design studio in BarcelonaBrands with soul, design with intent.
We turn complexity into clarity. Simplhe is a small creative studio: we design visual identities, packaging, content and campaigns for brands that want to look as good as they are.
Simplhe was born from a simple idea: simple things, done well, are what people remember. We combine brand strategy, aesthetics and AI tools so your brand communicates clearly at every touchpoint.
+8years of brand design experience
360°from logo to campaign
48 hto reply to your request
Experience in
Beverages and FMCGEyewearIndustry and workwearWellnessPersonal brands
Design services
What we can do for your brand
Branding, graphic design, motion and AI content: full projects or one-off pieces for entrepreneurs, small businesses and marketing teams who need design with judgement.
AI visual content
Product and campaign images without a photo shoot: settings, still lifes and characters created with AI, art-directed and true to your brand.
- Product shots
- Campaign images
- Brand characters
- Retouching
Motion graphics and video
Reels, animated logos and animated infographics for social media, launches and point of sale.
- Reels
- Animated logo
- Animated infographic
- AI video
Packaging and marketing design
Packaging, catalogues, newsletters, banners, product sheets and POS materials: everything your sales team needs.
- Packaging
- Catalogues
- Newsletters
- POS
Social media design
Templates, a visual style and ready-to-post content, so your feed has an identity of its own.
- Templates
- Stories
- Carousels
- Visual style
/imagine · prompt
portrait of an everyday spanish woman, natural and slightly imperfect, soft natural lighting, documentary style, 50mm
Design with artificial intelligence
AI as the tool, judgement as the signature.
AI doesn't replace creative direction, it amplifies it. We hold a master's degree in generative AI for creative work and use it only where it adds value:
- Exploring more concepts in less time before choosing the right one.
- Generating images and characters that match your identity, without costly photo shoots.
- Putting everything through a human filter: every piece is reviewed, retouched and cared for.
Work
Selected work from the studio
Click each project to see the full story: the challenge, the strategy and every piece. If you'd like to see work from your industry, ask us for references.
Concept project: launching a connectivity brand for travellers with a full campaign created without a photo shoot.
Challenge
Telling the brand's promise, always connected while travelling, with a recognisable lead in different places and without the cost of an international shoot.
Strategy
A real, relatable traveller who appears at the key moments of the trip: arriving at the airport, strolling through the city, the sunset. Claim: “Live. Travel. We'll handle the rest.”
The role of AI
We first created a character sheet with several angles and used it as a reference in every scene, keeping face, clothing and style consistent across the campaign.
Identity and packaging for a designer eyewear line born from more than 25 years of experience in the optical industry.
Challenge
Setting an in-house, handcrafted and exclusive collection apart from the commercial brands it shares the shop with.
Strategy
Borrowing the codes of jewellery and luxury: a monogram interlacing the M, A and S in gold on black, and a buying experience that begins when you open the box.
Solution
Logo and variations, full packaging (box, bag, case and cloth), product infographic, in-store vinyl and an animated infographic for social media.
An art direction series with generative AI: documentary portraits that seek the truth of a real photograph.
Challenge
Getting generated images that don't look “AI-made”: real skin, imperfections, natural light and emotion.
Strategy
Writing each prompt like a photography brief (lens, light, framing and documentary style) and working with a diversity of ages and backgrounds.
Result
Portraits with character, ready to star in campaigns, showing the level of creative control AI can achieve.
Visual identity for an Ayurveda therapist who wanted to convey calm and tradition without falling into the industry's clichés.
Challenge
A service built on trust needs a brand that is calm, warm and professional all at once.
Strategy
A symmetrical floral mandala as a symbol of balance, clean and legible type, and a handwritten signature that brings the brand closer to the person behind it.
Solution
Logo, colour versions and business cards.
Concept project: an architecture and design magazine with a calm, typographic editorial system and plenty of white space.
Challenge
Bringing the calm of minimalist architecture to the printed page.
Strategy
A clear editorial structure, typographic hierarchy with a high-contrast serif and black-and-white photography.
The role of AI
We prototyped covers, spreads and the moodboard with AI to validate the system before laying it out.
A typographic monogram that joins the T and R in a single memorable piece.
Strategy
An elegant, high-contrast serif ligature that works as a brand seal.
Solution
Designed to be embossed, foil-stamped or embroidered and to convey exclusivity.
How we work
A simple process, really
Listen
We get to know your brand, your audience and your goals. No endless briefing: just the right questions.
Explore
Moodboards and concepts, accelerated with AI, to see many directions before deciding.
Design
We develop the chosen proposal in full detail and refine it with you until it fits.
Deliver
Final files, a usage guide and everything ready for your brand to shine.
Guide prices
Clear prices from the start
Every project is different, so these prices are a starting point. Once we receive your request, we send you a fixed quote with no surprises.
Essential identity
from 650 €
- Logo and variations
- Colour palette and typefaces
- Mini usage guide
- 2 rounds of revisions
Full branding
from 1,600 €
- Brand strategy and concept
- Full visual identity
- Brand guidelines
- Stationery and key applications
AI art direction
from 450 €
- Pack of 10 brand images
- Art direction and retouching
- Consistent with your identity
- Ready for web and social
Motion and video
from 400 €/ piece
- Reels and videos up to 30 s
- Animated logo
- Animated infographic
- Storyboard and editing
Social media pack
from 300 €
- A visual style for your feed
- 10 editable templates
- Stories and carousels
Catalogues and editorial
from 30 €/ page
- Design and layout
- Scalable page systems
- Print and digital versions
Prices exclude VAT. Have a packaging project, a campaign or something bespoke in mind? Tell us about it and we'll put together a proposal.
Frequently asked questions
What people ask before we start
How much does a logo or visual identity cost?
An essential identity with logo, palette, typefaces and a mini usage guide starts at 650 € (excl. VAT). Full branding with strategy, brand guidelines and applications starts at 1,600 €. Once we receive your request, we send you a fixed quote.
How long does a branding project take?
An essential identity usually takes 3 to 4 weeks and full branding 6 to 8 weeks, depending on revision rounds and how quickly feedback comes in.
Do you only work in Barcelona?
No. The studio is based in Barcelona, but we work remotely with brands across Spain and abroad, meeting by video call.
How do you use artificial intelligence in design?
We use generative AI to explore concepts faster and create brand images, characters and settings. Everything goes through human art direction and retouching, and we respect each tool's commercial-use terms.
Do you make videos and motion graphics for social media?
Yes. We create reels, animated logos, animated infographics and short videos for social media, launches and point of sale, from 400 € per piece.
What do I need to request a quote?
Just fill in the form with what you need, by when and a rough budget. We'll reply within 48 hours with a tailored proposal.
Project request
Shall we create something beautiful?
Tell us what you need and we'll reply within 48 hours with a tailored proposal.
hola@simplhe.com